Group profile

 

Yinlu started its food businesses in 1985 and specialized in the production and sale of canned foods and beverages. After years of development, Yinlu has become one of the top 10 players in the canned food and beverage industry of China and one of the leading enterprises in the industrialization of agriculture in China. Having its base in Xiamen, Fujian Province, Yinlu Group currently has five production bases in Xiamen, Shandong, Hubei, Anhui and Sichuan with an annual designed capacity of up to 6,000,000 tons.

 

Yinlu is dedicated to providing delicious, nutritious and convenient food and beverage products to consumers. For this purpose, we have continually purchased and assimilated world-leading production equipment and technologies of foods and beverages with an aim to satisfy the public demands for healthy foods and create shared values for our shareholders, staffs, consumers, shareholders and the society as a whole.

 

Yinlu International Operation Center

After 30+ years of development, Yinlu has established an excellent brand image and a national sales network that reaches each corner of China. Our creative products, including eight-treasure porridge and peanut milk compound protein beverage, are famous across China. We have received a series of honorary titles, including a famous Chinese brand, famous Chinese product and the most competitive brand.

 

With the continuous urbanization and industrialization of China, the incomes and consuming powers of urban and rural residents have kept increasing. Yinlu will focus on the three strategies of "talent, technology and brand", attach greater importance to food safety management, customer needs, product R&D and technological innovation and develop more delicious, nutritious and convenient foods and beverages to satisfy consumer demands.

 

In 2011, Yinlu joined hands with Nestlé to initiate its exploration in the international market. This is a win-win partnership that is expected to enhance Yinlu's core competitiveness and help Yinlu in its bid to become a trustworthy leader in the food and beverage industry and an international brand that deserves our national pride.